How to double the traffic on social networks? This document is intended to remind any social media user who wishes to be relevant.
Customers trust other customers through feedback. In other words, the origin of the message directly influences our perception of it. Special attention should be paid to customer feedback, post-purchase feedback which can be double.
The company that intends to perpetuate itself in a sector of activity is interested in becoming an online social leader. You will need to monitor what is being said about your brand online, arouse the enthusiasm and confidence of the Internet user by sharing content online.
A fundamental goal of social media revolves around entertainment and the exchange of branded events and news with your community.
In the opinion of internet users, social media is an effective communication tool and helps customers understand while promoting . Try to match these elements with your intentions.
WHY DO INTERNET USERS BROWSE COMPANY PAGES?
because they like the brand;
Be informed about offers and promotions;
be informed about news;
Discover new products;
Participate in brand challenges;
Comment on brand news;
Have access to exclusive content;
Give your opinion about the brand, about the products.
To better define your strategy on social networks, you must first know what internet users are looking for on the official pages of the brand. Adapt your offer on request.
SOCIAL NETWORK PLAN.
The definition of objectives underlies any action. The objectives dedicated to social networks should logically derive from the general policy of the company.
Take the time to clearly clarify the areas in which you want to intervene, here is a non-exhaustive list:
Brand or product communication;
Relational and loyal.
Never lose sight of the fact that presence on social networks is not an end in itself, it is a means to achieve one or more suitable goals for this type of media.
A LIST OF 20 EFFECTIVE PRINCIPLES / ACTIONS, TO BE USED WITHOUT CONFIDENTIALITY
1: POSITIONING PERFECTLY “CLOSE”
A high quality photo describing your brand / product / event;
A photo that arouses emotion (surprise, joy, laughter ...);
A photo that highlights you and your team;
Be authentic and respect the concept of evoking your brand (quality, design, non-conformity ...);
An attractive title "when was the last time you saw ...";
A link to your website (eg in the form #);
A story "<100 characters" that describes photography and involves our 5 best senses;
One last question for the reader's arrest "and what would you do in my place ...?" ";
An opening on your site" do you want to know the rest? go to www.mysite.com ".
A post is never spam!post again one month after the first post. The impact will be exponentially increased.
Publish the2: FALSE.
Whatever happens, you will never lie and try never manipulate your readers.Many people will be unhappy with the following.Many offer fake customer reviews, fake comments or even fake blog posts.People think no one will notice.FALSE!
with articles, always be nothing to hide, nothing to be ashamed of, this avoids misunderstandings
4: REAL TIME
ANSWERS: Respond in real time to subscribers by providing quality support This has proven to be an active customer satisfaction agent , which will simply increase your chances of converting sales Sad fact: brands only respond to 20% of messages that need an answer
Ask your subscribers questions to gather useful answers and relevant opinions .
Be aware of what is being said about you online through a keyword-based tracking application. You need to be able to defuse any potential crisis very quickly before it spreads quickly. The main goal is to stay close to your customers, making it part of their lives as consumers.
Create a buzz by revealing NEW content (an innovation, a challenge ...)
Buzz speeds up the conversation for a while (number of comments / number of comments in the business sector) and, finally, increases the number of subscribers.
Post videos regularly. They can be informative, demonstrative and explicit testimonials from customers. Complete this with emotional announcements. The video has an additional impact on people's faith. No wonder YouTube has been so successful.
Create an ecosystem in social networks: every social network used is connected by links and interactive and complementary content. We need to have a global vision of social networks, making them evolve and live in real time and at the same pace.
Ask for customer participation in the life of your company: “What service would you like to be offered? »« Choose the color / name of our next product ». Your subscribers will be involved in the development of your brand, which will become a benchmark for the industry. Which makes it an extremely comfortable situation.
11: FAN PARTICIPATION.
Encourage fans to upload content (pictures, ideas) by creating collective projects or "funniest photo of the week" challenges that will be rewarded.
12: THANK YOU CUSTOMERS.
Don't forget to thank customers / readers. A THANK YOU costs absolutely nothing, but it brings results.
Be consistent when posting your articles, posts and photos. Set a specific time in advance.
14: VOTES AND SURVEYS
Create, for example, online surveys and / or satisfaction surveys for your new brand campaign. The involvement of your customers can translate into more or less active support for your business. This also serves as a measurement tool, if needed.
Watch regularly. Learn about the work and community of your direct competitors, but also indirect and alternate, to get in touch with your competitors' readers. The goal is to capture some of the competing audience (both in the war and in the war).
16: OPINION LiDER.
Build partnerships with opinion leaders in your area of expertise. The credibility attributed to influencers in all fields is a formidable lever for the credibility of your brand and your products
Create partnerships with brands that complement you. Example: your company sells scooters, joins forces with companies with skates, skateboards.etc. It's to get profitable shared traffic for everyone.
18: PROMOTIONS AND SOCIAL ENVIRONMENTS.
Take advantage of social media to share your current promotions. Increase the virality of your promotion. Use social media for exclusives, product launches, stock clearance. The idea is to treat your subscribers as privileged.
Vary your posts to avoid tiring subscribers, becoming "boring and overwhelming".
This can be useful to solicit feedback on your page and thus quickly increase short-term subscriber engagement.
ANALYSIS AND MEASUREMENT.
evaluations or measurements of an objective sample;
The time spent on your page or the time of acquisition of a subscriber / visitor;
Distribution rate and volume of your posts;
Purpose of your message: number of actual readers / number of potential readers;
Conversion rate of your company's page into: official website, product consultation (lead) and sales;
Number of "followers": number of "likes", subscribers ...;
Traffic to your page weeks / months and fluctuations after a post / event;
Commitment measure: number of comments. To be measured with reports: number of readings / number of comments, number of appreciations / number of comments.