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27 decembrie 2021

How to negotiate a discount request.

     The best guidelines for negotiating a price.

    Do you usually lower your price and not sell? Check out tips that can help you manage a discount request - learn how not to offer customers an unsuccessful discount!

Price negotiations are essential in a sales process, no matter how hard you try to get away with it. So knowing how to negotiate a price should be part of your sales talent.

It is very important to be prepared and always ready to start negotiations. On the other hand, trading is not just about negotiating or holding a position, especially when lower prices are required.

What will you check:

What techniques are used to negotiate prices?

How do you negotiate a discount request?

1. Don't go below the minimum price

2. Put value on value

3. Don't negotiate with you

4. Justify the price

5. Ask for money in other areas

6. Reduce the price for doing business with youyour

7. Offer discounts onnext purchase

8. Doesn't offer any expiry discounts

How do you make a value proposition?

How is the price of a product justified?

How do I decline a refund request?

What techniques are used to negotiate prices?

How do you negotiate a discount request?

It is price negotiation that can affect the profit you make from selling your product and service.

To ensure that you are following the protocol, we have created a shortlist so that you can successfully negotiate the price of your product or service.

1. Do not fall below the minimum price.

At this point your price is close to the margin, the commission is minimal and you are already trading at the limit.

It could be the break-even point or the point at which the profit margin drops to an undesirable level. It is therefore important to determine this value and never reduce it.

Otherwise you can be sure that you are working at a loss


 When talking to the customer, always focus on the value offered and not on the price to be paid. Avoid negotiating the price at all costs.

When it comes to price, the lowest bid usually wins. After all, we're only talking about the cost to the company.

When it comes to value, now is the time to focus on what is best for your offering. Change the discussion about why your product or service is worth the price you're asking for.

3. Don't negotiate with yourself.

You have made a price offer. Then ask yourself, “Can you do better? There's no way to negotiate a price if you give up or aren't sure. Let's say you have a 10% lower price. If you're the only one putting the deals on the table, negotiate with yourself.

Instead, he replies by saying, "What would it take to close the deal now?" This is how you are requesting a counter offer. it creates a trading plan.

In response to your prospect's offer, "I can't do this, but I can meet you halfway through the offer."

Instead of simply lowering your price and profit margin, find the customer between your price and your offer.

4. Justify the price.

If you are only offering one number, it can seem arbitrary. And of course you can offer a lower price and it may be necessary to lower the price.

People are much more comfortable with an award if they have a reason for it.

When you apply for a discount, you might say something like, “You want a fair price, and I know you can understand that, and I need a fair profit. So for us it's the right price 2. ”

In many markets, customers make purchasing decisions based on price but ignore the costs involved.

Airlines have learned to offer low prices as cost-based consumers make purchasing decisions.

Therefore, I charge additional fees for checked baggage, seat upgrades, early boarding privileges, flight cancellations and changes, and even on-board service.

It can be annoying for the customer, but it works great for airlines. Otherwise these companies would have had to change their trade policy.

6. Reduce business costs.

Don't focus on negotiating prices.

Think of a shipping company. Many products are delivered on pallets. As a result, customers of this company have to pay to eliminate the pallet price.

Let's say this company changes their tactics for their customers to return their pallets for free, thus reducing the cost of disposing of this material.

In this way, the company can increase profits by reusing pallets while reducing the cost of purchasing the product.

Reduce additional costs for your customers doing business with you

7. Offer discounts on your next purchase

If an auto repair shop oil change costs 40 (and 90 fees), they can offer a 20% coupon on their next sale.

With the next oil change, the customer expects that the coupon will only cost 72 and does not think about applying for a further discount.

Thus the customer receives a discount and the company has a new sale and, who knows, a new customer.

8. Offering discounts to you with no expiration

dates If you offer your customers coupons with an expiration date, many of them go unused. So don't give your 15-day voucher an expiration date if your product is bought every 90 days.

Also, remember that if you offer your customer a 10 discount coupon, it won't cost 10. The cost is much lower.

Here are our tips on how to negotiate with the customer if they need a price reduction.

But we have two more important tips ready for you:

How do you make a valuable counter offer?

How is the price of a product justified?

How do you make a value proposition?

Start with a question: How will our business solution help you?

Keep searching - and if you decide against it, what are the consequences?

How much will these consequences cost you if you don't adopt the solution?

Do you see how fair our price is?

So if the customer is not convinced, change the price but watch out for tradeoffs like shorter delivery times, taxes, and even a slight reduction in scope.

Include them in your tips to be a good negotiator and avoid sales objections.

How do you justify the price of a product?

To justify the price of a product, tell the customer about all the benefits you will get by purchasing that solution. In general, there are three benefits to buying a good product for a business: cutting costs, increasing profitability, and reducing risk.

Find out how each of these benefits will have a positive impact on your customers' business and clearly show them how your product is being priced right

. In addition, higher productivity leads to higher profitability.

How do I decline a discount request?

In order to negotiate a rebate request, you must consider the "reserve price" so as not to exceed this plan. Also, focus on the value of your solution, not the dollar price, and justify the selling price by highlighting all the benefits the solution will bring to the customer.

Remember that negotiating can be a problem for your company in order to attract new customers. After all, you want to sell to your customer, but they signal that the price is an obstacle and request a price reduction.

Practice and learn to use all of this to your advantage. This can facilitate understanding between you and your customer. Remember, you

should make it easier for your customers to buy from you.

While you have to defend your price, remember that it has to be fair. It has to be the best option (price and set terms) for your customer to do business with you. These 8 tips will help you improve your results and learn how to negotiate prices.

Another way to think about price negotiations is to avoid objections. Do you know how to avoid sales objections in price negotiations?

Remember, this is a great way to deny a customer a discount. Have you ever thought of mastering this technique? 

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