Now that your website is up and running, your next question will no doubt be how to promote your website.
If a website is created online and is not linked anywhere, does anyone really see it?
If you're wondering how to market your website and you're still in the early stages of your business, you're probably worried that the only effective way to increase traffic is to spend a fortune on ads.
Luckily, there are tons of marketing courses that can teach you how to promote your website in a variety of organic ways. In this article, we'll go over some things you can start doing today to promote your website.
How to market your website online
Search Engine Optimization, Search Engine Optimization or SE is undoubtedly the best thing you can do to promote your website. With over 2 billion websites on the internet and more being created every second, it's easy to risk losing your website in the sea of content if you don't make your website search engine friendly.
Thousands of free online guides can help you improve your website's SEO, so you don't necessarily need the budget to hire an SEO expert. In most cases, you can fix most SEO issues on your website yourself with a few simple tweaks.
When looking at your website's SEO, there are two main things to look out for: on-page SEO and off-page SEO.
On-page SEO, as you might expect, is everything you see on your website. This includes things like your site copy, images, videos, meta descriptions, responsive design, and even your site structure.
Off-page SEO refers to what happens behind the scenes. This includes aspects of your site such as links to it, credibility, and reader retention.
If you use online website marketing tools, most of the technical aspects of an SEO-friendly and responsive website are already taken care of for you. That way, you only have to worry about creating great content.
Search Engine Optimization is one of the most cost-effective ways to promote your website because even if you have to make adjustments every now and then, this method generates a lot of traffic without a lot of records when everything is optimized. . But you should also be aware that it can take several months to see the results of this method, so don't expect a quick fix.
Related Articles: Website SEO: A Beginner's Guide to Ranking in Google
2. Guest Blogging is an way to have links to your website. In this method, you write a guest post for a reputable blog in your industry (or related blog) to demonstrate your expertise. Because every guest post is linked at least once on your site, you can redirect traffic from a trusted source to your new site.
Whether you are a new business or a marketer, you may find it difficult to get a guest spot to post on some sites without being responsible for it. Because writing guest posts for other publications used to be a very popular SEO tactic, many sites screen guest bloggers for them or don't accept posts at all.
The most important thing to remember about guest blogging is that it's less about SEO and more about building relationships, both with the publisher and your audience. Being able to develop a relationship with a publisher and regularly contribute new content will not only drive traffic to your website, but will also help you build contacts in your industry.
Content Marketing: Content marketing is a great way to promote your website by improving your SEO and creating content that is useful to your audience. A common misconception is that content marketing requires blogging, but that's not necessarily true. While blogging is a tried and true way for content marketing, you can create videos, create a podcast, or even publish a newsletter about something related to your work.
The most important thing to remember about content marketing is that the content you create should be useful, interesting, or entertaining to your audience. The best way to ensure you're answering people's questions is to do a lot of keyword research before you start.
If you don't have the budget to pay an SEO expert or tool to do keyword research, Answer The Public is a great free resource. By searching for a selected word or teaser, Answer The Public shows you various location-based questions, statements and search queries that users have entered into search engines. This ensures that all content you create meets actual customer requirements.
Content marketing is a marketing technique, but it doesn't work on its own. To get the most out of your content marketing, you need to make sure you are working on your website SEO strategy and promoting your content through other channels like social media or paid advertising. . You also need to make sure you're constantly creating fresh content so your customers have a reason to come back.
4. Social Media
Social media is the most popular free way to promote new websites, and with good reason. Platforms like Facebook, Twitter, and Instagram each have billions of users, and these platforms make it easy to connect with other local businesses and promote your own.
Before you start using social media, think about your company's brand voice, who you want to talk to and who you want to reach. Here's a quick summary of platforms to consider and which businesses they're suitable for:
Facebook: A good all-round solution for both B2B and B2C businesses, regardless of trademark rights. Facebook has the largest user base, making it a great place to post regular updates about your business.
Twitter: Ideal for B2C companies that can market themselves with short, catchy statements. Perfect for sharing links, starting conversations and engaging your audience.
Instagram: Perfect for B2B and B2C. The best platform if your work is highly visual or if you want to reach young adults as your primary audience.
Reddit: Great for B2C but needs time to grow. Before you start promoting your site on Reddit, it's a good idea to participate in subreddit talks (special interest forums) and only share links to your site when necessary.
LinkedIn: The best for B2B. Often used as a hybrid social media and blogging platform, it's a great way to connect with other professionals and showcase your expertise.
If you have a budget to promote your website, Facebook ads are a great way to promote your website through social media. With Facebook ads, you have a variety of targeting options that make it easy to narrow down your audience. You can even target users who follow certain other Pages or are friends with their current followers.
5. Email Marketing
If you're looking for a proven marketing method direct to your customers, email marketing is a great option. Once your website is up and running, it's easy to launch an email marketing campaign, and there are numerous email marketing services available that you can use for free or on a budget.
Although this article cannot cover everything you need to know about email marketing, the internet is full of free email marketing guides like this one from DreamHost.
The advantage of email marketing is that users don't even have to visit your website to sign up for your email newsletter, so you can start promoting your new website before it even takes off. Most email marketing services allow you to share your activation URL with your subscribers so they can subscribe to your email list without having to visit your website.
Here are some ideas on how to use email marketing to promote your new website:
Set a timer for your website to launch, giving you a preview of the future a few days after an email
. Send a coupon to all users who sign up for your email list before your website goes live
. Invite users to a scavenger hunt where you have to find a hidden object on your website, with the winners receiving a prize or discount on your products.
Share your first blog post as soon as your website is live
. Once your website is live, you can incorporate email signup options into your web design so new visitors can receive updates about your business. For example, you can easily integrate Mailchimp's email marketing automation into your web design marketing tools without embedding HTML or adding scripts.
Use the Visual Website Development Platform's advertising tools to create fully customized, production-ready websites or high-resolution prototypes without writing a line of code.
6. Google My Business
If your business relies on local traffic or you want to generate more local traffic to your website, Google My Business is a must.
Creating a Google My Business profile is free, easy, and makes it easier for people to find your business when they search by their location. A business profile allows you to add more information about your business to your new website, such as: B. Opening times, contact details and your location so that customers can easily find your business in search engine results.
One of the benefits of Google My Business is that you can see how users are interacting with your business profile. We can therefore easily change your marketing strategy if you find that it is not bringing in as much traffic as you had hoped.
If you're a regular internet user, you're probably already familiar with Quora because it shows up so often in search results. Although Quora can seem spammy at times, it's a surprisingly good place to promote your new site.
For those of you unfamiliar with Quora, this site allows users to post questions for the community to answer. Because the site is so popular with users and people promoting their business, Quora results appear on the first page of Google for long keyword searches.
The main reason Quora is considered spam is that it's a great place to promote your business. And like most other marketing opportunities, if something proves successful, you will always have quality marketers using it, regardless of the value it brings to the user. .
When you use Quora, it's a great promotional tool to promote your website and showcase your expertise, and it can be a great sales tool for your content marketing strategy. All you have to do is create an account and answer questions related to your industry or niche. Remember to link to your website at some point in your answer. This could be a link to a blog post where you've already answered someone else's question, or a link to your About page to show other users your qualifications.
8. Online Communities and Aggregators
There are dozens of online communities that allow you to publish content on your website. For example, thousands of people visit Product Hunt every day to find new and trending products. Publishing your website to Product Hunt is a great way to start organically.
Hacker News is another great community that allows you to post similar content to Reddit. It's a great place to share information about what's happening in technology and develop the community. In fact, some of the first tools made available to the site's online users came from a hacker news article created by the founders.
In addition to online communities, there are also many different media aggregators that you can post to. The advantage of online communities and media aggregators is that they are easy to post, they can link to your website and if your posts contain useful content, you can share them with others.
9. Pay Per Click Advertising Pay
Per Click or PPC advertising is an easy way to promote your website even if you are on a small budget. Digital marketing this way might be one of the traditional channels, but it's still prevalent as it's a great way to increase website traffic and target specific demographics.
Google AdWords, the most popular PPC advertising platform, is a good starting point for PPC advertising. With Google AdWords, you can quickly create ads based on keywords you find through keyword research, and you only pay for that ad when a user clicks a link.
However, there is no fixed amount you pay with Google AdWords. When you place an ad through this platform, it is part of an automatic auction that takes place every time a user searches for your keyword. In general, the advertiser with the highest bid per click wins, but other factors determine their ad's position (or where it appears in search results), such as: B. Keyword relevance, your click-through rate (CTR), and your overall ad performance.
If you have a strict advertising budget, you can easily configure Google AdWords so that if you have used up your budget in a certain period of time, your ads will not appear in another auction until that period is extended. So you don't have to worry about wasting money endlessly with little control.
For small businesses looking to invest in sales, Google AdWords is one of the best ways to promote your website or blog.
Giveaways Finally, giveaways are one of the best ways for your business to build a relationship with your customers while promoting your website. Although freebies are often seen as a cheap gimmick to increase website traffic, they are a great way to get people interested in your products, generate interest in your website, and build relationships with other industry players.
The most important thing to remember when donating is to do it for marketing purposes. You must therefore generate a positive return on investment (ROI) to make it worthwhile. If you are planning a contest, keep this in mind when choosing the product or service to give away as a prize.
Likewise, you must ensure that the entry fee is equal to or less than the perceived value of the prize, otherwise customers will not take the time to enter the sweepstakes. Make sure the rules are clear from the start so you don't have problems later. If your ultimate goal is to increase website traffic, the cost of entry should be tied to that. Liking a specific Facebook page, subscribing to an email newsletter, or even visiting a specific landing page are common entry fees that help increase website traffic.
It is important that the gift focuses on the goals you want to achieve. Since you want people to visit your website, it should be the "hub" of your giveaway and where people go to explore all the details. When it's over, you'll find that you have a large number of new subscribers who can't wait for the next sweepstakes.
Promote Your Website Regardless of Your Budget
There's never been a better way to promote your website, even when your budget is limited or non-existent. With countless digital marketing courses and free channels like social media and SEO combined with paid email marketing and PPC advertising, the barrier to increasing website traffic has never been lower. However, you must ensure that multiple marketing avenues are explored to get the most out of each marketing method.